Marketing

This is an online bachelor’s degree course in marketing that provides students with in-depth knowledge and skills in the field of marketing. It covers core marketing concepts like consumer behaviour, market research, advertising, branding, digital marketing, sales management, and more. The curriculum is designed to build a strong foundation in marketing principles and help students develop professional competencies to succeed in various marketing roles. With an online learning format, this course offers flexibility and accessibility to aspiring marketing professionals.

The key objectives of this online bachelor’s in marketing are to equip students with modern marketing knowledge, proficiency in the latest tools and technologies, and practical skills to thrive in the industry. By the end of this course, students will gain expertise in strategizing, executing, and evaluating marketing campaigns and activities. They will also develop analytical abilities for data-driven decision making, communication skills for business, and leadership qualities to eventually take on managerial positions. With a comprehensive curriculum, experiential learning components, and industry-aligned training, this course will prepare students for rewarding careers in brand management, digital marketing, marketing research, advertising, sales, and other fields.

Key Highlights Of Online BBA in Marketing

• This online bachelor’s degree in marketing can be completed in 3 to 5 years, providing great flexibility in duration to fit your schedule. Students get up to 2 additional years to complete the course at their own pace.
• The eligibility criteria are very simple - 12th pass from a recognized board. No entrance exam is required for admission, making the enrollment process straightforward and open to all eligible candidates.
• The program fee ranges from Rs. 50,000 to Rs. 2,00,000 on average, which is very cost-effective compared to on-campus degrees. There may also be scholarships or financial aid available to make it even more affordable.
• The curriculum includes the latest contemporary topics like digital marketing, social media marketing, marketing analytics, marketing automation tools etc. along with teaching core marketing concepts and principles.
• On successful completion, students are equipped to pursue lucrative careers as marketing managers, brand managers, digital marketers, sales managers etc. with leading brands and companies. The program prepares you for in-demand roles.

Eligibility Criteria For Online BBA In Marketing

To apply for this online bachelor’s degree in marketing, candidates must have passed their 12th standard from a recognized board. They should have obtained the minimum percentage of marks in 12th as specified by the institute, usually 50% or above. Their subjects in 12th can be from any stream like Commerce, Science, Humanities or other. Importantly, candidates do not need to have cleared any entrance exam and only meeting the 12th eligibility criteria suffices to apply for this program.

Also Read: BBA: Full form, Admission 2024, Fees, Syllabus, Entrance Exam & Career Scope
 

Specialization in Online 

Career Opportunities After Completion Of Online BBA In Marketing

• Marketing Manager: As a marketing manager, professionals conceptualize end-to-end marketing strategies across traditional and digital channels, lead cross-functional teams, manage campaigns and activities, and oversee the planning and execution required to effectively promote brands, products, and services to current and potential customers. Marketing managers play a key role in driving business growth.
• Brand Manager: Brand managers are responsible for shaping, managing, positioning and growing brands. They develop an in-depth understanding of the brand and its target audience to build brand awareness, increase equity, extend reach, and drive loyalty through various strategic initiatives, campaigns, and partnerships.
• Digital Marketing Manager: Digital marketing managers plan and execute comprehensive digital marketing strategies leveraging the latest techniques and tools on diverse platforms like social media, email, websites, mobile apps etc. to acquire new customers, engage existing ones, and drive conversions. They analyze performance data to optimize activities.
• Marketing Research Analyst: Marketing research analysts design surveys, focus group discussions, and interviews, and employ data analytics to uncover actionable customer and market insights. They study buyer behaviour, demographics, preferences, trends, and other information to guide business decisions, strategies, and marketing.
• Sales Manager: Sales managers lead teams of salespersons and are responsible for meeting revenue targets by driving sales, expanding to new markets and customers, managing key accounts, and achieving business growth objectives through effective training, motivation and compensation of their team.