Marketing Management

Online B.com in Marketing Management : Overview

The Online Bachelor of Commerce (B.Com) programme in Marketing Management is tailored to meet the aspirations of working professionals seeking to elevate their skills in the dynamic field of marketing or fresh graduates looking to start their careers in this dynamic domain of Marketing Management. The Online B.Com in Marketing Management offers a flexible online mode of learning with flexible duration, allowing individuals to seamlessly integrate their studies into their busy professional lives.

The innovative curriculum The Online B.Com in Marketing Management programme is meticulously crafted to empower students with the latest insights and practical strategies in marketing. Developed collaboratively with industry professionals, subject matter experts, and seasoned faculty members. the coursework ensures a balance between theoretical knowledge and real-world application, preparing students for the evolving landscape of marketing.

The Online B.Com in Marketing Management programme is distinguished by its recognition and approval from prestigious regulatory bodies, the programme holds accreditations from the All India Council for Technical Education (AICTE), ensuring adherence to the highest academic standards. Additionally, our accreditation from the University Grants Commission (UGC) and the Distance Education Bureau (DEB) underscores the programme's quality and compliance with national education policy norms.

Embracing diversity, the Online B.Com in Marketing Management extend a warm welcome to international students worldwide. The commitment to a global perspective enhances the learning experience, providing students with a comprehensive understanding of marketing in a worldwide context.

The Online B.Com in Marketing Management embarks on a transformative educational journey where academic excellence meets flexibility. The Online B.Com in Marketing Management lets candidates explore a world of opportunities guided by a curriculum endorsed by industry professionals and delivered by a team of experienced experts. The Online B.Com in Marketing Management equip candidates with the skills and knowledge needed to thrive in the exciting and ever-evolving field of Marketing Management.

Key Highlights 

Flexible Learning: The Online B.Com in Marketing Management Programme is tailored for working professionals, the course offers a flexible duration, allowing candidates to balance their studies with their professional commitments.

Work-Oriented Curriculum: The cutting-edge curriculum is developed in collaboration with industry professionals, subject matter experts, and experienced faculty members. The curriculum provides practical insights and strategies relevant to the dynamic field of marketing.

Accreditation: The programme holds accreditations from AICTE, UGC, and DEB, ensuring adherence to the highest academic standards and compliance with national education norms.

Global Perspective: The Online B.Com in Marketing Management Programme Welcomes international students nationwide, the course fosters a diverse learning environment, providing a comprehensive understanding of marketing in a global context.

Real-World Application: The online mode of learning helps students to Emphasize a balance between theoretical knowledge and practical application, the coursework prepares students to navigate the challenges of the evolving marketing landscape.

Career-Ready Skills: Candidates equip themselves with the skills needed to thrive in marketing with a transformative educational journey that combines academic excellence with the flexibility required for success in the field.

The Detailed Curriculum of the course 

Semester 1    Semester 2

Financial Accounting    Business Statistics

Principles of Management    Business Laws

Principles of Microeconomics    Business Ethics and Corporate Social Responsibility

Human Resources Management    Environmental Studies (Interdisciplinary)

Business Mathematics    Communication Lab

English    Hindi

Semester 3    Semester 4

Corporate Accounting    Financial Management

Fundamentals of Investments    Cost Accounting

Computerised Accounting System    Auditing and Corporate Governance

IT Tools for Business (Interdisciplinary)    Principles of Macroeconomics

Universal Human values    Indian Constitution

Semester 5    Semester 6

Management Accounting    Digital Marketing

Income Tax Banking and Insurance    Entrepreneurship Development and Management

DSE-1 Specialisation    DSE-3 Specialisation

DSE-2 Specialisation    DSE-4 Specialisation

Summer Training    -

Other Specialisations

General    Accounting and Finance

Banking and Finance    Auditing and Taxation

Banking and Insurance    Marketing Management

International Business    International Finance

E-Commerce    Stock Market Operations

Law    Business Analytics

Behavioural Finance     

Eligibility Criteria for Online B.Com in Marketing Management

Applicants for the online B.Com course are required to have completed their 10+2 education or possess equivalent qualifications with a background in commerce.

Candidates should attain a specified minimum percentage as a prerequisite in the qualifying examination.

Interested candidates should possess a high level of proficiency in the English language.

Applicants to this programme from various universities across the nation might be required to possess pertinent work experience, especially if they are working professionals.

Career Prospects

Management Consultant

General Service Manager

Business Analysts

Advertisement Manager

Financial Service Manager

Business Development Manager